The Austin, Texas, region remains a hub of foodservice ingenuity and H-E-B is throwing its hat into the ring. The grocer recently revealed its own blend of restaurant and retail, opening a food hall with a variety of purveyors.
“At H-E-B, feeding Texans and their families is at the heart of what we do. We worked hard to create this space and develop tasty menu items, and we’re thrilled to open Main Streat to the entire Austin community,” said Kristin Irvin, Director of Made to Order Restaurants, H-E-B. “We’re even more excited to partner with Chef Tiffany Derry. Not only is her food amazing and full of flavor, but her passion for feeding and caring for the community, increasing food education and access, and addressing racial inequity is inspiring and mirrors our beliefs. We’re honored to work with and learn from her.”
This new format, dubbed Main Streat, offers a slew of options that include the partnership with Roots Chicken Shak by Chef Tiffany Derry. Known for her culinary expertise and warm southern charm, Derry gained international notoriety when she appeared on Season 7 of Bravo’s Top Chef. Her partnership with H-E-B is her first restaurant in Austin.
Available for takeout, limited capacity dining on the outdoor patio and inside, and free delivery from FAVOR, Main Streat by H-E-B will include the following restaurants:
According to a press release, H-E-B celebrated the grand opening of Main Streat with donations to Urban Roots and The William B. Travis Institute of Hospitality and Culinary Arts at Travis High School, as well as a $10,000 donation to Thinkery, an outstanding organization in the Mueller neighborhood.
The blending of foodservice and retail will continue to trend upward, and Deli Market News will be here to report on the innovations in between.