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Advantage Waypoint Acquires RZ Marketing Inc.

Advantage Waypoint Acquires RZ Marketing Inc.


Advantage Waypoint (AWP), a sales and marketing agency for janitorial, disposables, equipment, and supplies, has acquired RZ Marketing, expanding its range further into food service and supply segments.

Kevin O'Beirne, President, AWPKevin O’Beirne, AWP’s President, said, “This is an important day for us, we continue to attract companies like RZ to our business model that has proven to be successful for our clients. We welcome Steve and Mike and their team to AWP. RZ’s market position and leadership, combined with our robust resources, enables us to deliver enhanced services and further expands AWP’s reach and representation.”

The company believes this acquisition will strengthen its presence in the Ohio, Michigan, Indiana, Kentucky, Western PA, and West Virginia markets. RZ Marketing Inc. has a long history of leadership and performance in these markets, representing major janitorial, sanitation, equipment, and supplies brands.

According to a press release, RZ Marketing Group leadership, including Steve Rohrer and Mike Zimmer, will continue to be an integral part of the organization with the help of AWP’s technology, systems, processes and resources. 

AWP has acquired two other companies this year, one being Maryland-based Kelly Associates, and the other Florida-based Buck Newell Company. Through these expansions, AWP continues to grow its reach into the In-store Deli/Bakery and Non-Foods channels and to invest in seasoned talent.

Advantage Waypoint