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Armour<sup>®</sup> Launches Line of Portable Breakfast Items

Armour® Launches Line of Portable Breakfast Items

Breakfast just got easier with Armour’s BreakfastMakers, a new line of refrigerated portable breakfast items.

“BreakfastMakers are a terrific way for busy moms and dads to ensure their families start their morning off right. They are portable and convenient, making anywhere a fit-for-breakfast place,” said Chuck Gitkin, Vice President Marketing, Innovation, and R&D for the John Morrell Food Group. “Whether it’s your house, a bus, little league game or playground, Armour BreakfastMakers can be enjoyed anywhere by families on the go.”

Armour® BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese, and Sausage Breakfast Wraps, according to a press release. These six varieties are all ready to eat straight from the package and weigh no more than 3 ounces, helping to simplify the hectic morning for busy families.

Armour® BreakfastMakers will be backed by a full public relations and marketing campaign. Special promotions, in-store POS, social media engagement, and coupons are in full swing to support the new products. Armour® BreakfastMakers is also currently hosting a sweepstakes on Facebook where fans are invited to guess how many Armour® BreakfastMakers are inside of a 2014 Chevrolet Traverse. The person who guesses closest will win the vehicle. The sweepstakes serves as a reminder of Armour® BreakfastMakers’ portable, lightweight features.

Look for Armour® BreakfastMakers in the refrigerated section of grocery stores today!