CINCINNATI, OH
Armour, the makers of LunchMakers® and BreakfastMakers®, is taking a stand against bullying through a new partnership with STOMP Out Bullying™. According to a press release, Armour is donating $75,000 to STOMP Out Bullying and will also be raising awareness about the issue with specially-marked packages for Armour LunchMakers and BreakfastMakers varieties, in-store signage, and social media initiatives.
"We are excited to partner with STOMP Out Bullying, and to reach out to the millions of kids and adults who love Armour LunchMakers and BreakfastMakers to get them involved too," said Chuck Gitkin, Vice President of Marketing, Innovation and R&D for the John Morrell Food Group. "Our nation's children, parents and schools have many important topics to address daily, with bullying being a high priority. We want to do what we can to support anti-bullying and anti-cyberbullying."
"Armour will help us to continue to spread the cause of STOMP Out Bullying," said Ross Ellis, STOMP Out Bullying's Founder and CEO. "Bullying transcends all demographic groups. But so does bullying prevention. No matter who you are or where you are from, you can take a stand and help end this epidemic that is devastating our young people. We're pleased that Armour is taking such a stand by joining us to build awareness and educate students and the public about all forms of bullying. The company's financial commitment will also allow us to reach more children and parents about this issue."
Armour and STOMP Out Bullying have announced that they will be hosting a Pep Rally at Albert Leonard Middle School in New Rochelle, N.Y. on October 6th. October 6th is an important day for the two organizations, as it is Blue Shirt Day® World Day of Bullying Prevention. An as of yet unannounced special celebrity guest will be on site at the Rally to help educate students on bullying and cyberbullying prevention.
Ending bullying is a cause that everyone can get onboard with, and I have to say that it's great to hear that companies like Armour are taking a stand against it. Great job, Armour!
