ELIZABETH, NJ
Atalanta Corporation is celebrating its 70th year in the industry as a third generation family-operated business.
Atalanta Corporation CEO George G. Gellert shared that he credited the company's commitment to resilience and adaptability as cornerstones of its business model which have helped it climb to these heights.
“We started as a company that imported Polish hams and seafood, even beef and wood products, and we’ve diversified to thousands of products over the years,” he said “More than 70% of family-run businesses don’t survive through the first generation, and 80% don’t survive through the second generation. We are now on our third generation. That’s a milestone.”
“70 years is significant,” agreed Thomas Gellert, Vice President of Atalanta. “To hit this milestone means we have been able to adapt as business demanded. We have had to have flexibility and strength to navigate the ups and downs over these seven decades. Few family businesses have been able to achieve this. We have had hundreds of hardworking, dedicated employees that have helped us get here. Loyal customers, supportive suppliers have all contributed to our success.”
It is impressive to see how far Atalanta has come since its early days in 1945 as an importer of Polish hams. Thanks to key relations with the international community and a void in the U.S. domestic food importing market, the company continued to grow. In 1970, the company rebranded itself from Atalanta Trading Company into Atalanta Corporation. The rest is history.
Congratulations on achieving this impressive milestone, Atalanta!
