Atalanta Corporation has partnered with Vic Rallo, Jr., host of Eat!Drink!Italy! to promote the best of Italian food and beverage products on Vic’s popular PBS primetime show.
The Atalanta products to be featured as sub-sponsors in the second season of Eat!Drink!Italy! include Ferrarelle, Italy’s #1 naturally sparkling mineral water, Fontana Prosciutto, the artisan prosciutto from Parma, Piave cheese, Veneto’s best kept secret, Pivetti flour, milled from the finest Italian wheat and Tomarchio, the Italian soda company, according to a press release.
“What is really at the heart of Italian cooking is just simple and sumptuous ingredients,” commented host Vic Rallo. “This partnership allows us to educate viewers about Atalanta’s stellar portfolio of Italian products and bring the best of Italy’s artisan products into people’s homes and kitchens every week.”
“Americans have an ongoing love affair with Italian cuisine. What makes Italy so special is the regionality and diversity of products; there is always something new and exciting for customers to discover,” said Tom Gellert, Vice President of Atalanta Corporation. “We are confident with Vic and Eat!Drink!Italy! that we have found the perfect partner to raise awareness about these exceptional Italian artisan products.”
Eat!Drink!Italy! with Vic Rallo brings the unique perspective of this noted New Jersey restaurateur and wine expert to the traditional format of a television cooking series. Rallo is the owner of two of New Jersey’s top Italian restaurants, Basil T’s Brewery and Italian Grill in Red Bank, and Undici Taverna Rustica in Rumson, and is recognized as an expert on authentic Italian food and wine. The second season of Eat!Drink!Italy! will be available to a national audience as of October 27th on PBS’ digital channel, Create.