FRESNO, CA
Bellucci has launched its 'Get Fresh with An Italian' campaign, and home chefs now will have a whole new way to access information about the extra virgin olive oil they purchase.
This new campaign hinges on the company's state-of-the-art traceability system, and aims to build consumer trust in the wake of recent issues with fraudulent practices and the misinformation within the olive oil industry at large.
"Our traceability system allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO," said CEO Gerard Jara. "We are able to connect small family growers in Italy and quality-driven, environmentally-conscious consumers around the world through our EVOO. People have access to the source and are given an opportunity to taste the exciting variations in flavor that come from origin, while knowing that they are purchasing a product from small family growers whose methods rely on traditional small-scale practices that protect the land."
With the company's new Bellucci Traceability App, consumers can trace any Bellucci bottle to the town and mill of origin. According to a press release, industry convention usually designates only the country or countries, and occasionally the region, in which the oil originates.
A new label design also counters the confusing and misleading information characteristic of EVOO packaging, the company says.
