By Delimarket.TV Staff
Boar’s Head Brand has announced the return of the “Postcards from Bold” campaign for the month of April, just in time for spring. The promotion brings to life the global destinations that inspire the intense, sweet, spicy and savory flavors of Boar’s Head Bold premium products, according to a release.
The campaign is hosted on Facebook and allows fans to select one of eight unique postcard backdrops set in exotic locations including Brazil, Jamaica, Veracruz and the Baja Peninsula of Mexico.
The Boar’s Head postcard app makes it fun and easy to share a virtual “wish you were here,” with postcards ranging from “Shredding Waves in Baja” to “Falling in Love in Jamaica.”
“This promotion is really about celebrating the transportive power of the authentic flavors of the Boar’s Head Bold line of deli meats and cheeses,” said RuthAnn LaMore, Director of Communications for Boar’s Head Brand. “We’re excited to provide our loyal fans a personalized way to virtually enjoy the exotic destinations behind Boar’s Head Bold, and are proudly imprinting each postcard with the Boar’s Head Genuine Quality stamp of approval.”