GARNER, NC
Butterball is upgrading its deli counter offerings with the addition of 12 premium meat options, including a new signature Naturally Roasted Thanksgiving Turkey Breast flavor.
“Consumers want wholesome deli products at a reasonable value, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, Deli Brand Manager for Butterball.
According to a press release from the company, the new Thanksgiving Turkey Breast flavor allows consumers to enjoy the same holiday taste in the deli all year long. The other new options include:
The company also added chicken options including Oven Roasted Chicken Breast, Buffalo Style Chicken Breast and Garlic and Herb Rotisserie Style Chicken Breast. All of these products are available in redesigned packaging that features consumer-preferred benefits and product certifications.
“Our upgraded deli line provides consumers with a unique combination of benefits, demonstrating our continued commitment to providing higher-quality flavor the whole family will love,” Michelle added.
These Butterball Premium Deli products are now available in select markets and select retailers and are produced with no nitrates or nitrates, made with natural sea salt, and are gluten-free.
