Chobani has announced the appointment of David Denholm as President and Chief Operating Officer, effective July 29, 2013, and the appointment of Peter McGuinness as Chief Marketing and Brand Officer, effective July 22, 2013.
According to a release, the addition of these two executive leaders signals a continued focus on growing the business and the momentum behind the Chobani brand, which reached over $1 billion in sales since its launch in 2007.
“I founded Chobani with a vision to create something lasting—a company that creates nutritious, delicious products made with only natural ingredients for everyone,” said Hamdi Ulukaya, Chobani founder and CEO. “David and Peter share my passion and entrepreneurial spirit. I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business.”
“Chobani is a once-in-a-lifetime company—equal parts vision, passion, goodness and performance. I am deeply honored to join Hamdi and the rest of the organization as we prepare to enter our next chapter,” said Denholm. His resume boasts over 20 years of consumer packaged goods experience in the United States and in key growth markets like Asia.
“The Chobani brand is remarkable—both pure and powerful. It can only go further,” stated McGuinness. “I’ve long admired this company and the phenomenal people behind it and am excited about the opportunity to help guide and continue to grow the Chobani brand.” His passion for marketing and his over 20 years of advertising experience will help Chobani solidify its leadership within the category and evolution as a globally beloved brand.
Chobani