Chobani Launches New Greek Yogurt Oats and Campaign to "Stop Sad Breakfast"

NEW YORK

Chobani is launching its new Greek Yogurt Oats to combat “sad breakfast sufferers” nationwide. The new product launch is part of the company’s #StopSadBreakfast campaign, which enlists professional chef and reality TV star Lauren “Lo” Bosworth to help kick off the undertaking.

“As a chef, I am passionate about sharing good food made from only natural ingredients,” said Bosworth. “I’ve been using Chobani to cook with for years and now with Chobani Greek Yogurt Oats, I can start my days off with a delicious cup to keep me going all morning long.”

The campaign officially began October 7^th with the opening of a Chobani pop-up store in New York City’s Grand Central Terminal. From now until Thursday, Oct. 9, commuters can stop by for free Chobani Oats, while supplies last.

Chobani Greek Yogurt Oats are available in four flavors – Apple Cinnamon, Banana Maple, Blueberry, and Cranberry. The new product combines Greek Yogurt with 10 grams of protein, 8 grams of whole grain, and 3 grams of fiber from gluten-free steel-cut oats and real fruit, according to a press release.

“From the beginning, we’ve been on a mission to make better food for more people, and with our Chobani Greek Yogurt Oats we’re doubling down on a better breakfast,” said Peter McGuinness, Chief Marketing and Brand Officer for Chobani. “Our mission to stop sad breakfast and give people more options is our fun way of highlighting the need for better, brighter food to get your day off to a good start.”

The #StopSadBreakfast campaign includes the following initiatives:

• Free Chobani Greek Yogurt Oats.  Anyone can join the Greek Yogurt maker on its mission simply by sharing a photo of their sad breakfast tagged #StopSadBreakfast. For all who do, Chobani will reward them with a complimentary cup of delicious, nutritious Chobani Oats.
• Partnership with The Onion. One of the leading news satirists, The Onion, will help introduce America to the rise of sad breakfast and Chobani's mission to stop it with custom content that will appear in print, digital and social channels beginning mid-October.
• Workplace Takeovers. In October in select cities throughout the country, including Houston, Atlanta, Chicago and Minneapolis, Chobani will surprise select workplaces by taking over office refrigerators and restocking shelves to replace sad breakfasts with cups of Chobani Greek Yogurt Oats.
• "Cho-ffeur" Pedicabs. In Chicago, Washington, D.C. and Boston, pedicabs specially-designed to look like a cup of Chobani Oats "cho-ffeur" morning commuters to work with surprise rides and breakfast on-the-go around major transportation hubs.
• "Oats-terventions." An original content series available on Facebook, Twitter and YouTube, shows Chobani intercepting unsuspecting sad breakfast sufferers, swapping their breakfast with Chobani Oats –humorous "Oats-terventions" captured coast-to-coast.

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