Chobani is unveiling its newly evolved 825-square-foot Chobani SoHo® café in New York, featuring a more robust, curated menu inspired by Mediterranean ingredients and Turkish influences. The expanded store boasts additional seating, a Yogurt Bar, a Communal Harvest Table, and a Pantry featuring Chobani Greek Yogurt and custom Mediterranean spices, oils, nuts, and other ingredients, according to a press release.
“When we first opened Chobani SoHo in 2012, we pushed the boundaries of what Greek Yogurt could be, and our expanded menu continues that journey with the addition of sandwiches, soups, desserts, and more,” said Hamdi Ulukaya, CEO and Founder. “Every item on our menu – from our unique sweet and savory yogurt creations to the new custom-blended coffee we’re introducing – is a tribute to our values of being delicious, nutritious, natural, and for everyone.”
The new menu features simits, a traditional Turkish street bread with seasonal ingredients and hearty yogurt spreads, artisan soups with Chobani Greek Yogurt, and new yogurt creations made-to-order.
Peter McGuinness, Chief Marketing and Brand Officer, says the café gives the company the chance to interact with customers daily and showcase the brand. “Every detail reflects who we are, from the menu that pays tribute to our founder’s heritage, to the wood, glass, and steel elements representing our brand elements of agriculture, transparency, and manufacturing,” he said.
You can check out the new Chobani SoHo café at 152 Prince Street at the intersection of West Broadway in New York City.