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Chobani's Empowering Campaign

Chobani's Empowering Campaign

New Berlin, NY-
By Delimarket.TV Staff

Chobani has launched its new marketing campaign, Go Real Chobani, which will move to empower consumers to choose a brand that stands for an authentic strained yogurt made with only natural ingredients

"Chobani started with the simple goal to make nutritious and delicious yogurt accessible to everyone," said Hamdi Ulukaya , Founder, President and CEO. "As a manufacturer, it's our responsibility to make our products the right way, not just the easy way. And we strongly believe that everyone should be able to experience the enjoyment that comes from eating simple, delicious, nourishing foods."

The new campaign debuted nationally on Sunday, February 24, 2013 during the 85th Academy Awards®. The 60-second "Go Real Chobani- Real Is" spot ran during the ABC Pre-Show and again during the Oscars® Program while the 30-second"Go Real Chobani- Start With" spot took place during E!'s pre and post-Oscars shows.

"Go Real Chobani is an articulation of our company's overall mission and brand essence," said John Heath , Interim Chief Marketing Officer and Senior Vice President of Innovations of Chobani. "The creative work exposes the heart and soul of who we are as a company and a community. It's important to us that consumers know the real people behind our products and understand the care and craftsmanship that goes into each and every cup."