HAYWARD, CA
Columbus Foods and Top Chef fan-favorite Fabio Viviani are teaming up to launch the “Meat Up” food truck tour across America. From April through May, citizens in Scottsdale, Salt Lake, Boston, New York Metro, and New Orleans are invited to explore premium Italian salumi and deli meats, according to a press release.
“Fabio bridges traditional Italian heritage with today’s contemporary lifestyle,” said Michael Cruz, Director of Marketing. “His approach to recipe creation – dishes that are simple to prepare and full of flavor – is a perfect complement to Columbus. We’re looking forward to him engaging consumers and providing ideas for meals they can create at home.”
Fabio has become a shining star in the culinary world following his success on season five of Bravo’s hit television show Top Chef and
New York Times bestselling cookbook ‘Fabio’s American Kitchen.’ He also has thriving restaurants in Los Angeles and Chicago.
“I grew up making salumi with my grandmother in her kitchen in Florence, Italy,” said Fabio. “I love the fact that Columbus was founded by Italian immigrants and shares my dedication to the traditional process and simple Italian goodness found in the salumeria, or Italian delicatessen. It’s an honor and a privilege to work with a brand that is equally inspired by the Old World craft that has informed my life and career.”
Consumers can also visit the website below to enter for a chance to win a trip to Los Angeles, two nights lodging, and a cooking session with Fabio at his Moorpark, California restaurant, Café Firenze.
Columbus Foods Meat Up Tour
