Consumers to Remain Frugal Through Holiday Season
By Eric Anderson
The average American celebrating Easter will spend roughly $145.13 on candy, décor, apparel, and food, according to the National Retail Federation’s Easter Spending Study conducted by BIGinsight. Total spending is estimated to reach $17.2 billion, according to a press release.
“With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank,” said NRF President and CEO Matthew Shay.
Much of consumers’ budgets go towards food for family brunches or dinners, the survey found. About 87% of those celebrating Easter will spend an average of $45.26 on items for holiday meals.
When it comes to where people will shop for their Easter needs, the survey found families will shop for price and value. Most people (63.4%) will shop at discount stores.
“While many of today’s consumers are coping with tight budgets, the Easter Bunny isn’t headed toward retirement in 2013,” said BIGinsight Consumer Insights Director Pam Goodfellow. “Look for cost-conscious parents to scope the sale racks, head to discounters, and clip coupons to keep spending on track and to make the holiday special for youngsters this year.”
National Retail Federation