Cracker Barrel Old Country Store, Inc. is sending out its first shipments of CB Old Country Store™ licensed products made available through its licensing agreement with John Morrell Food Group, a subsidiary of Smithfield Foods. The products, under the CB Old Country Store™ brand, include maple and smoked bacon, spiral ham, and four types of lunch meat: oven roasted turkey, smoked turkey, smoked ham, and honey ham, according to a press release. These high-quality, great-tasting products will allow consumers to enjoy Cracker Barrel foods in the comfort of their own homes.
“Launching licensed food products under the new CB Old Country Store™ brand is an important component of our strategic plan,” said Sandra B. Cochran, President and Chief Executive Officer of Cracker Barrel Old Country Store, Inc. “As a leader in consumer meat products, John Morrell Food Group has earned an outstanding reputation for quality and service that is a natural fit with our Pleasing People® mission. We think the combination of strengths that our two companies consistently utilize to deliver high-quality products to our consumers will prove to be a success for our guests, retail shoppers, and our retail trading partners.”
John Pauley, John Morrell Food Group Executive Vice President of Sales and Marketing, says he is delighted that these seven licensed products will arrive in stores later this month. “Now consumers can find quality, country-style food products in the refrigerated section of grocery stores ready to bring home to enjoy.”
Cracker Barrel Old Country Store, Inc. does not expect the licensing initiative to have a material impact on its financial results in the 2014 fiscal year.