During this year’s PromaxBDA Sports Media Marketing Awards contest, Eckrich earned Gold in the “Just Cause” category for its “Operation Inspiration” campaign. The category recognizes the best community outreach initiative.
The “Operation Inspiration” campaign was designed to honor, thank, and support the military families who inspire us, according to a press release. Eckrich donated a portion of product sales to Operation Homefront, a non-profit organization which supports military families and wounded warriors. The company also provided several military families with well-deserved items and experiences, including a new car, mortgage-free home, and special trips.
“Everyone at Eckrich is very pleased to be recognized for our ‘Operation Inspiration’ campaign,” said Charles Gitkin, vice president, marketing, innovation, and R&D for the John Morrell Food Group. “Above all, it was an honor to help America’s military families and show our appreciation for them. But it’s very nice to be acknowledged by PromaxBDA for our hard work and efforts. We’re extremely grateful for the award.”
The PromaxBDA Sports Media Marketing Awards contest is a celebration of the campaigns that best demonstrate excellence, creativity and strategic promotion, marketing and design, and the winners exemplify the best the industry has to offer.
Congratulations on this great recognition, Eckrich, and thank you for your contributions!