Eckrich is announcing a new partnership with CMT, a leading country music network.
The partnership will involve the coast-to-coast expansion of Eckrich's award-winning "Operation Inspiration" campaign. The campaign has already honored hundreds of military families, in an effort to bring awareness to the heroes behind the heroes, according to a press release.
"Eckrich is a great supporter," said Jim Knotts, president and CEO of Operation Homefront. "Their relationships with Richard Petty Motorsports and Kirk Herbstreit among others have led to great rewards and experiences for our families and we're really looking forward to working with CMT this year as part of this partnership. We're grateful for the continued support from Eckrich as they have helped us aid thousands of military families in need of assistance over the past few years."
Eckrich will be partnering with CMT Hot 20 Countdown to highlight and show appreciation for our military families during special Operation Inspiration-themed episodes. The episodes will air throughout the summer in advance of Memorial Day, the 4th of July and Labor Day.
Entering its 3rd year, the Operation Inspiration campaign honors, thanks and supports military families through its partnership with Operation Homefront, a national nonprofit which provides emergency financial and other assistance to the families of service members and wounded warriors.
Eckrich has already donated more than $500,000 to support Operation Homefront and is planning to donate up an additional $250,000 this year. Eckrich has also aided military families by providing new homes, a new car and many once-in-a-lifetime experiences through its relationships with the NASCAR Sprint Cup Series race team Richard Petty Motorsports and Emmy-winning college football analyst Kirk Herbstreit.