Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, announced a new line of smoked sausage – Kirk Herbstreit “Ultimate Tailgate.” Kirk Herbstreit, Emmy-winning college football analyst and spokesperson for Eckrich since 2008, will be featured on these new products through an in-store point of sale, new TV and radio spots, a consumer sweepstakes, and digital elements such as Facebook and Twitter integration.
The new rope and links smoked sausage items are now available in Original Natural Casing Rope Smoked Sausage and Cheddar Smoked Sausage Links for a limited time at your local grocer. The products are launching with a consumer-driven sweepstakes that will allow four lucky fans to win the “Ultimate Tailgate.” The VIP tailgate will give the winners a chance to meet Herbstreit in Pasadena, California in January.
“I’m excited about the new Eckrich ‘Ultimate Tailgate’ products,” said Herbstreit. “I’ve partnered with Eckrich for a long time now and they continue to align with values I believe in, including families and enriching the lives of others.”
“Kirk has been a great ambassador for Eckrich for the past five years, and we are excited for him to endorse this new line of tailgating products within our portfolio,” said Chuck Gitkin, vice president, marketing, innovation, and R&D for the John Morrell Food Group. “We’re proud to do this with Kirk and believe that his excitement and connection with college football fans will really resonate with our consumers.”
Fans are encouraged to visit www.facebook.com/EckrichMeats to learn more about the products and enter the sweepstakes.