LONG BEACH, CA
Europe-based Ehrmann is 'feeling the love' this Valentine's Day. It will be celebrating the US launch of its MIXIM heart-shaped Greek yogurt with a free Valentine's Day fireworks show and concert at the Queen Mary in Long Beach, CA, according to a press release.
Packed in a distinctive heart-shaped container, each serving of smooth plain MIXIM Greek yogurt is paired with two topping combinations, for a unique flavor experience.
The historic Queen Mary ship will be transformed into a bright pink "Love Boat" for the event.
The event will be a fund-raiser for the MIXIM charity partner the Children's Heart Foundation. The goal of this organization is to fund promising research to help fight congenital heart defects in children. Ehrmann is going to donate $20,000 to the Foundation.
Two Guiness World Records will be attempted at the event: Most couples feeding each other and world's largest hug relay.
The public is invited to this free event and music for the concert will be provided by popular Journey cover band, Don't Stop Believin'.