Healthy Ones and The Breast Cancer Research Foundation (BCRF) are encouraging consumers to “Think Pink” with new pink packaging for Healthy Ones tub lunchmeat and new pink signage in the deli.
Throughout the month of October, Healthy Ones will donate five cents per tub of lunchmeat and five cents per pound of deli meat to BCRF, up to a maximum donation of $50,000 for all participating products, according to a press release.
“We are thrilled to continue our partnership with The Breast Cancer Research Foundation,” said Elizabeth Di John, Healthy Ones brand manager. “The retailer and consumer interest and support of the ‘Think Pink’ program continue to be really positive. Breast cancer touches all of our lives, whether it’s a family member fighting the disease or a friend. We are proud to do our part and proud to support BCRF.”
The partnership isn’t limited to the grocery store. Healthy Ones and BCRF will extend their message to Facebook as well. Consumers can visit the Healthy Ones Facebook page throughout October and find information about BCRF, the “Think Pink” program and ways to further support the cause. The page will also feature breast cancer survivor stories and serve as a place for others to take part in the conversation about the disease.