KeHE Distributors has unveiled a new logo at KeHE’s annual Holiday Show, held at McCormick Place in Chicago, IL.
“This new branding signals an important step in our continuing quest to be the preferred supply chain partner in Natural, Specialty and Fresh retail products," stated President and CEO Brandon Barnholt. “We are embarking on an exciting new phase in our company’s journey to make on-trend easy for our suppliers and retail customers. The past few years brought a great deal of change to our industry and KeHE has grown and added products and expertise to meet the needs of today’s marketplace. The KeHE brand name along with the new one earth logo effectively capture the scope of sales, marketing, product assortment, and supply chain expertise we bring to every channel of business we serve,” continued Mr. Barnholt.
The new logo involves a multi-color globe that depicts KeHE’s three areas of product expertise – Natural & Organic, Specialty and Fresh. “KeHE” in its familiar deep blue color remains.