Kretschmar Premium Deli Meats and Cheeses has renewed its support with Make-A-Wish® into 2014. Kretschmar’s alliance with the foundation will be highlighted through its retail partners in 2014. Supermarket deli counters will display Kretschmar-sponsored wishes, while branded signage will also be shown throughout the supermarkets partnering with Kretschmar for the campaign, according to a press release.
“Kretschmar is very pleased to continue our relationship with Make-A-Wish into 2014,” said Michael Sargent, Brand Manager for Kretschmar. “We were thrilled with the results that we have achieved in our first year and look forward to making our campaign bigger and better in 2014. Above all, we’re excited to help make children’s wishes come true and give them a very special experience.”
Kretschmar established its association with Make-A-Wish last year. It donated over $100,000 to the organization and helped grant three wishes to children in 2013 as part of a campaign called "Legendary Wishes," according to a press release. The wishes were granted in Kansas City, Mo., Peoria, Ill., and Gretna, Neb.
Chuck Gitkin, VP of Marketing, Innovation, and R&D for John Morrell Food Group, looks forward to 2014 and continuing to help make wishes come true. “Kretschmar’s efforts, along with our retail partners’, have led to one of our most rewarding and fulfilling campaigns.”
What a great cause, Kretschmar! Thank you for your continuing support!