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Land O’Lakes Announces Strategic Agreement with 830 WCCO

Land O’Lakes Announces Strategic Agreement with 830 WCCO

(Arden Hills, Minn.) July 16, 2013 – Land O’Lakes Inc. announced today a multi-year strategic agreement with 830 WCCO-AM, extending a longtime relationship between these two iconic Minnesota brands.
As part of the two-year agreement, the national farmer-owned food and agricultural cooperative will serve as 830 WCCO-AM’s exclusive sponsor of its broadcast facility, to now be known as the Land O’Lakes Studio. As part of this agreement, Land O’Lakes will receive customized on-air and online recognition. "We have created a unique opportunity to work with one of the nation’s iconic brands that also happens to call Minnesota home,” said Mick Anselmo, CBS RADIO Minneapolis Senior Vice President and Market Manager. "Our listeners have heard Land O’Lakes on our air for many years, delivering important insight into food trends and agribusiness. And our philanthropic partnerships have provided aid and resources for the community. Today’s announcement is yet another development in a successful relationship that has spanned many years.”
“Land O’Lakes is a Minnesota company, founded by farmers, with deep roots in the community. We were born out of the ideas of innovation and the power of cooperation and have prided ourselves on not only our top-quality products but our commitment to our communities, our members our consumers and employees,” said Chris Policinski, president and CEO of Land O’Lakes. This partnership formalizes a long-standing relationship between two companies that partner on issues important to our communities.”
Additionally, Land O’Lakes and 830 WCCO-AM will work together to broaden their joint participation at local events and initiatives that make a difference in the lives of area residents. Land O’Lakes and 830 WCCO-AM have previously worked together on multiple philanthropic events such as the Let’s Kick Hunger Radiothon, Dave Lee’s Gutter Bowl and the St. Thomas Kickoff to Kick Hunger, and a partnership with United Way.

Terms of the agreement weren’t disclosed.