BRAMPTON, ON
Loblaw has officially won the Guinness World Record for the most wheels of Parmigiano Reggiano cheese cracked simultaneously. Specialists across more than 360 Loblaw stores across Canada cracked 1,008 wheels, according to a press release. Additional results are still being tabulated.
“Today was a memorable day for Loblaw and our colleagues. It was an overwhelming experience to celebrate this achievement with our customers and store teams at more than 360 stores; we couldn’t have done it without them,” said Metzi Liau, Senior Category Director at Loblaw Companies Limited. “Our colleagues were specially trained to crack the wheels in the traditional style upheld by Italy’s Parmigiano Reggiano Cheese Consortium, and we are thrilled to have achieved this world record.”
It takes 11 steps to crack a 34-kilogram cheese wheel in the traditional style and requires special cheese cracking knives and training. Customers across various Loblaw stores in Canada were able to sample the freshly cracked cheese.
“It is exciting for us to witness Loblaw earn the title of Guinness World Records holder for the most wheels of Parmigiano Reggiano cheese broken simultaneously; we take great pride in the production and quality of this cheese,” said Stefano Greiner, Mulino Alimentare Export Manager. “Parmigiano Reggiano is one of the most carefully produced and thoroughly enjoyed cheeses in the world. For centuries, it has been considered the ‘king of cheese’ for its incredible taste and crystalline texture.”
Congrats, Loblaw!
Loblaw
Photo Courtesy of The Wall Street Journal
