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Loblaw Opens First Provigo Le Marché Banner

Loblaw Opens First Provigo Le Marché Banner

Loblaw has opened the first of seven Provigo Le Marché banner stores in Sheerbrooke, Quebec.
The 13,000 square-foot store offers an expanded range of local products, including hundreds of fresh and grocery products from Eastern Townships growers and food businesses and 100 varieties of organic produce.
It also boasts beef aged in-store, smoked meat prepared in-store, bagels baked on the premises, a sushi bar, and a 12 foot high wall of cheese featuring over 300 Québec cheeses.
“In addition to nearly 90 full-time and part-time jobs being created in-store, the construction project was awarded to many local businesses,’ the company said in a release.
"Provigo's purpose is to help Quebecers live life well by nourishing their joie de vivre. Our brand-new Provigo Le Marché store in Sherbrooke embodies this mission in all respects," said Pierre Dandoy, Senior Vice President, Operations, Provigo, Provigo Le Marché and LoblawsTM Québec. "It was only natural that the revival of the Provigo banner in Québec would begin in Sherbrooke, the same city that saw our co-founder and first president, Mr. Antoine Turmel, grew up."