IRVINE, CA
Ehrmann MIXIM™ Greek fat-free yogurt is now hitting shelves in 10 Southern California Costco stores with new Club Packs. The Club Packs feature four cups each of Mango Pineapple with Coconut & Almonds and Strawberries with Granola - two customer-picked "flavorites," according to a press release.
Southern California Costco shoppers recently took part in sampling events in which they had the opportunity to try six different flavor combinations of creamy, smooth plain MIXIM Greek yogurt packaged with two separate toppings, and got to choose their favorite.
“We loved that Costco customers were a part of the flavor selection process,” said Chris Solly, Ehrmann USA CEO. “MIXIM is a fresh and exciting way of enjoying Greek yogurt. Our distinctive heart-shaped container with its three chambers includes our creamy Greek yogurt and two perfectly paired toppings. So even though customers have made their flavor choices, they still have a choice about how to enjoy their yogurt – mix in the toppings all at once or a little at a time.”
Shoppers can find MIXIM Costco Club Packs at Los Feliz, Alhambra, San Juan Capistrano, Irvine, Culver City, Hawthorne, Bakersfield, La Habra, and Tustin.
Ehrmann hopes it will be able to expand distribution to include locations in San Diego county, Northern California, and additional stores in the greater Los Angeles area.
