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NASFT Changes Name to Specialty Food Association

NASFT Changes Name to Specialty Food Association

New York, NY-
By Delimarket.TV Staff

The National Association for the Specialty Food Trade has a new name: the Specialty Food Association.
Based in New York City, the association is a not-for-profit trade association for food importers, artisans, and entrepreneurs known for its Fancy Foods Shows, sofi™ Awards for outstanding specialty foods of the year, Specialty Food Magazine, and extensive education programs to help industry members succeed in the marketplace, according to a press release.
The association’s 60th anniversary culminates in the name change and comes as membership reached a record 3,040 companies. It is part of a larger effort to draw attention and focus to the $75 billion specialty food industry with new branding that will be officially launched at the Summer Fancy Food Show in New York City, June 30 – July 2, 2013.
The names Fancy Food Show and sofi Awards will remain the same based on research that showed each has considerable equity and recognition among key constituents. However all association branding will feature new logos and updated graphics.

Specialty Food Association