LISLE, IL
Nathan’s Famous and KaBOOM! brought Ready. Set. PLAY. to the students of Whitefoord Elementary School in Atlanta and the surrounding community.
"We truly enjoy our partnership with KaBOOM! and are thrilled to collaborate on a program such as Ready. Set. PLAY.," said Mike Paribello, Senior Director of Marketing for the John Morrell Food Group, a subsidiary of Smithfield Foods and licensing partner of Nathan's Famous. "Through this program, we get to celebrate and honor the positive work schools and organizations, such as Whitefoord, Inc., are doing to support children and their communities by promoting and protecting active play. Plus, it's a fun way to bring a taste of Coney Island to youth and communities across the country."
Nathan’s Famous and KaBOOM! chose Whitefoord, Inc. to honor their commitment to the mental and physical health. Whitefoord is a unique community resource that connects quality healthcare and education services for children and families in and around Southeast Atlanta, according to a press release. In 2008, KaBOOM! also helped the community build a new playspace in their neighborhood.
"The fundamentals of balanced and active lifestyles begin at home with our parents and in our communities," said KaBOOM! CEO and Founder Darell Hammond. "With support from Nathan's Famous through Ready. Set. PLAY., we are able to bring play opportunities to communities across the nation and inspire kids and families to incorporate play in their everyday lives."
The afternoon festivities featured the flavors of Coney Island with Nathan’s Famous Hot Dogs, carnival-like games, giveaways and much more, according to a press release. A drawing was also held at the event with the four winners receiving tickets to the NASCAR Sprint Cup Series race.
