LISLE, IL
Nathan’s Famous and KaBOOM! worked together to honor the youth of the Greater Scranton YMCA with a night of fun as part of their “Ready. Set. PLAY.” program, which celebrates both play and the “playmakers” who make play possible all around the country.
"We are really excited to work with KaBOOM! and are proud to honor those working to make active play an important part of the lives of children and communities around the country," said Mike Paribello, senior director of marketing for the John Morrell Food Group, a subsidiary of Smithfield Foods and licensing partner of Nathan's Famous. "Nathan's is all about fun, family and community so being able to give back to the community, to organizations such as the Greater Scranton YMCA, with a fun-filled night means a lot to all of us."
The night featured carnival-like games, giveaways and the flavors of Coney Island with Nathan’s Famous Hot Dogs, according to a press release. There was also a contest for children aged 8 – 12 to submit a poem, photo, play journal or essay on the important role that play serves. Four winners were selected and received tickets to the NASCAR Sprint Cup Series race on June 8th. The winners will also participate in a pedal car race on the track prior to the event.
"The fundamentals of healthy, active lifestyles begin at home with our parents and in our communities," said KaBOOM! CEO and Founder Darell Hammond. "With support from Nathan's Famous through Ready. Set. Play., we are able to bring play opportunities to communities across the nation and inspire families to participate and incorporate balance and active play with their everyday lives."
The Greater Scranton YMCA was chosen for the event because of their dedication to promoting and protecting balanced and active play and its passion for the importance of play for youth. Nathan’s and KaBOOM! will hold other events for Ready. Set. PLAY. to honor organizations and schools in other locations as well.
