Norseland, Inc., a subsidiary of Norway's largest dairy cooperative TINE SA, is re-launching its current Jarlsberg USA website, jarlsbergusa.com, to reflect TINE's messaging for 2014.
The website is themed "Yours to Share" and centers on the Jarlsberg experience and encourages interaction with consumers, according to a press release. The Jarlsberg USA website and all social media platforms work in tandem to create a digital relationship with fans and followers.
"For over five decades, Jarlsberg has played a key role in developing the specialty cheese category and experience, becoming a favorite brand in the United States," says Valerie Liu, Norseland’s Marketing and Advertising Specialist. "In the digital space, we communicate premium by shifting the focus on lifestyle: celebrating the act of giving, the joy of sharing and the benefit of knowing your favorite cheese brand – Jarlsberg."
The new website also features contemporary, easy to prepare recipes as well as the current national Jarlsberg Lite promotion in stores now – submit your “nutty-est” Jarlsberg Lite promotion on Facebook for a chance to win a Spinning Bike Package. The site also includes an entertaining film clip, The Magician, which is part of the “Sandwich Shorts” video series that features people making sandwiches in fun, creative ways. The first video features Sweden’s champion illusionist, David Persson, conjuring up a Heavenly Jarlsberg Ciabatta. Jarlsberg USA Website