CARLINVILLE, IL
You read that right. Prairie Farms has, in fact, introduced several PEEP-flavored milks just in time for the Easter holiday.
“Our customers want variety and we’re thrilled to partner with PEEPS® to bring America’s newest milk flavors to the dairy case,” Rebecca Leinenbach, Prairie Farms Vice President of Marketing and Communications, said in a press release. “Prairie Farms PEEPS® Milk is 100 percent real milk balanced with just the right amount of premium ingredients to deliver sweet PEEP-tastic flavor – sure to delight consumers of all ages.”
This seasonal collaboration between two products you probably never dared to pair in your mind hit the shelves this month, and has already inspired some equally daring recipes including PEEPS® ice cream and PEEPS® milkshakes.
“PEEPS® marshmallow is an iconic symbol of Easter and springtime, but enjoyment of the product extends well beyond eating the cute treats,” Noelle Porcoro, PEEPS® Senior Brand Manager, said in the release. “Through our exciting partnership with dairy leader Prairie Farms, fans will be able to express their PEEPSONALITY® in new ways this spring with PEEPS® Flavored Milk products, using the limited edition beverages in recipes, coffee or as an accompaniment to a favorite cereal.”
PEEPS® is the number one non-chocolate candy brand Easter, according to the release. This limited edition spin on the traditional treat will be offered three different flavors:
So is this madness, or brilliance? Knowing that Americans consume more than 700 million of the marshmallow chicks and bunnies, according to NPR, we’ll have to say a lot of both.
