RICHFIELD, WI
Saputo Cheese is expanding its Joan of Arc® brand for its 95th anniversary to include a variety of new specialty cheese offerings. These cheeses and the line’s other offerings will be available starting this month in newly redesigned packaging.
As the oldest trademarked French brie in the U.S., the five new Joan of Arc products will expand upon decades of tradition, bringing consumers a variety of lavish double and triple crème brie options as well as two flavor-infused double crème brie cheeses, according to a press release.
“The Joan of Arc brand has been a classic staple in kitchens throughout America since 1918,” says Katie Jury, Marketing Manager. “In honor of the line’s 95th anniversary, we’re giving the product packaging a refreshing makeover to better communicate the brand’s high quality, premium offerings.”
The redesigned packaging presents the line’s premium specialty cheese offerings with fresh, richly-colored labels, while product attributes like “decadently creamy and buttery” are given prominent placement on the new packaging. In addition, serving suggestions and beverage pairings are more clearly conveyed.
Be on the lookout for these new products from Saputo and Joan of Arc this month!