Saputo Specialty Cheese hopes to win big with new consumer contests aimed at promoting 2 of the company's brands.
Beginning in March, Stella Italian-style cheeses will be offering consumers a chance to win a one-year magazine subscription to the cooking magazine of their choice: Bon Appétit® or Cooking Light®. Consumers are encouraged to “follow” Stella on Pinterest as part of the entry process. Nikos Fetas' “Fit & Fabulous with Feta” is another new promotion running this March and April. To promote healthy living, consumers will be encouraged to enter for a chance to win a $250 gift card to Sports Authority® or a $500 gift card to Anytime Fitness®.
In addition to chances to win great prizes, consumers will also have access to a wide variety of recipes, serving suggestions and money-saving coupons. Both promotions will have eye-catching, in-store shelf talkers to draw attention to the two brands in the deli cooler. Kristy Klug, Saputo's Marketing Communications Specialist, tells DeliMarket TV, "This cooking magazine-themed promotion helps to further define Stella as the go-to cheese for Italian-style cooking. Similarly, Nikos feta cheese is well-positioned for healthy lifestyles making it a perfect fit for this health and wellness promotion."
For more information on these contests, check out each of these brands' Pinterest pages!
Retailers interested in participating in these promotions can contact a Saputo sales representative by e-mail at firstname.lastname@example.org
or by phone at 1 (800) 782-0741.
Saputo Specialty Cheese