SkinnyPop Popcorn has announced its acquisition of the Paqui brand of "better-for-you" tortilla chips and tortillas. Paqui will also become a sibling brand to SkinnyPop in the better-for-you family of snack food brands.
"We are thrilled to welcome the Paqui brand to the better-for-you family of snack food brands," said Tom Ennis, President and Chief Executive Officer of SkinnyPop. "Paqui brand tortilla chips are some of the best chips I’ve ever tasted, and we are excited about using the SkinnyPop platform to help introduce the Paqui brand to more consumers around the country."
Paqui, pronounced "pah-kee," is an Aztec word that means "to be happy." According to a press release, Paqui sells tortillas and tortilla chips that are crafted with unbleached, untreated flour, or by stone grinding corn and adding mouth-watering flavors using high-quality ingredients. The ingredient list includes fire-roasted jalapeños, fresh cilantro leaves, buttermilk, pumpkin, and other spices and flavors. Paqui brand tortillas and tortilla chips are currently sold regionally in Kroger and Whole Foods.
"At Paqui, we have always been committed to making tortilla chips and tortillas that not only taste great, but that are better-for-you as well," said Doug Lyon, Founder of Paqui. "Tom and his team at SkinnyPop have the same mission and we are excited to join this family of better-for-you snack food brands."
Lyon joins SkinnyPop as Vice President of Creative and Innovation, effective immediately.