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Snyder's-Lance Brings New Look for New Snack Plan

Snyder's-Lance Brings New Look for New Snack Plan


Nothing freshens a face like a new look, and packages are no exception. Snyder’s-Lance, Inc. is showing its commitment to becoming the latest brand to satiate your snacking needs with a fresh logo.

Right now quick, tasty, yet healthy is what it’s about for Americans when looking for something to munch on, and this company intends to meet those exact needs.

"We are dedicated to serving the snacking expectations of our consumers and retailers. As a result, we are proud to say snacking is our passion," Carl E. Lee, Jr., CEO and President of Snyder’s-Lance, said. "Our company is going through a very exciting time as we compete in a dynamic and growing category.  This corporate rebranding effort reflects not only the transformation of our company but it also reinforces the energy and commitment our associates have for making great snacks."

With the “snacking is our passion” motto headlining the logo, the image features natural colors and an artistic seed that the company says is meant to reflect its commitment to quality and wholesome ingredients. From tree to table Snyder-Lance wishes to convey fresh ingredients, a fresh outlook, and a fresh take on the snacking industry in a few short words printed in an elegant script.

The latest and clearest change from the retail and customer perspective, this new logo follows Snyder’s-Lance’s acquisitions of Snack Factory®Pretzel Crisps®, Baptista's® Bakery, the acquisition of a majority stake in Late July®, and the divestiture of Lance Private Brands.

 Snyder-Lance, Inc.