CHARLOTTE, NC
Snyder’s-Lance has announced the completion of its Baptista’s Bakery acquisition, a baked snack foods supplier that manufactures Snack Factory® Pretzel Crisps®. The transaction will help Snyder’s-Lance sharpen its focus on branded products in growth categories such as “better for you,” nutritional and premium snacks, according to a press release.
“By combining the resources and expertise of Baptista’s with the scale of Snyder’s-Lance, we will accelerate our ability to deliver exciting, on-trend snacks and product innovation while expanding our ‘better for you’ products and gaining needed capacity for our growing Snyder’s of Hanover pretzels,” said Carl E. Lee, Jr., President and CEO of Snyder’s-Lance. “We welcome the Baptista’s team to the Snyder’s-Lance family and look forward to winning together!”
Nan Gardetto, CEO and Founder of Baptista’s, commented, “The combination of Baptista’s quality and product innovation teamed with the marketing, sales, and distribution capabilities of Snyder’s-Lance means our best accomplishments are yet to come. I am personally excited for our company’s future and the success that lies ahead.”
Snyder’s-Lance has also sold its private brands and two manufacturing facilities in the U.S. and Canada to Shearer’s Foods in Masillon, Ohio for $430 million. For more on that story, click here.
Congrats on the successful acquisition, Snyder’s-Lance!
