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Sobeys and Jamie Oliver Launch New Product Line for the Holidays

Sobeys and Jamie Oliver Launch New Product Line for the Holidays


In collaboration with its partner, Chef Jamie Oliver, Sobeys is launching Compliments presents: Jamie Oliver Discovers Canada, a new product line for the holidays. The new line features Canadian flavors, quality, fresh ingredients, and higher welfare meat. A total of 14 items are included in the line, ranging from Herby Lemon Flattened Chicken made with Certified Humane chicken and Scrumptious Seafood Pie to Sweet Cherry Focaccia, and Banoffee Cakes.

“We worked closely with Jamie to create this delicious new product line, which will make holiday entertaining easier and tastier while maintaining our commitment to better food,” said Gillian Kerr, Vice President of Brand Marketing. “The new line offers customers fresh, ready-to-cook solutions that Canadians will be proud to serve.”

Chef Jamie Oliver comments, “I’m incredibly proud of each and every dish and I really think that, together, we’ve come up with something that Canadians are going to love.”

With 14 items to choose from this holiday season, there’s a taste to please every palate in the new line. Be sure to find these new products throughout Sobeys stores in bakery, meat, seafood, and deli departments!