JACKSONVILLE, FL
Bi-Lo Holdings, parent company of BI-LO and Winn-Dixie supermarket chains, is intending to retire the Sweetbay and Reid's banner names following the close of its transaction with Delhaize Group. The company also intends to continue the Harveys banner name.
"Sweetbay, Harveys and Reid's have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," said Randall Onstead, president and CEO of Bi-Lo Holdings. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."
Conversion of the banner names is anticipated to begin in the first quarter of 2014. Sweetbay stores will convert to the Winn-Dixie banner and Reid's stores will convert to the BI-LO banner upon the close of the transaction, according to a press release. Bi-Lo Holdings is looking to retain all store-level associates within the stores being acquired and operated.
The majority of Harveys stores will remain branded as they are today. The transitioning of Sweetbay and Reid's stores to Winn-Dixie and BI-LO banners respectively is to reduce overlapping footprints.
