LAKE SUCCESS, NY
The Hain Celestial Group’s TERRA® brand is receiving a makeover. The brand’s classic black bag now features dramatic food photography and a crisp architectural structure, and highlights the real root vegetables in each blend on the bottom of each bag, according to a press release.
“The root vegetables that go into TERRA® set it apart from ordinary chips,” said Sam Garfinkel, Senior Brand Manager. “Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience.”
TERRA snacks include taro, kabocha squash, parsnip, and beets. Earlier this year, the company introduced two new flavors: Tropical Blend, which adds sweet coconut and plantains to a mix of taro, sweet potato, and batata to achieve a distinctly Caribbean flavor, and Exotic Potato Blend, which includes a blend of sweet potato, Yukon gold, and blue potato chips for a unique combination.