Tillamook is introducing a new, overhauled packaging design for its entire dairy products line. The package redesign includes more product information, meaningful company insight, and distinguished color scheme.
The first products rolling out in the new look are 12-oz. stacked sliced cheese, 8-oz. shingle sliced cheeses, and a variety of sizes of stand-up shreds, with the remaining products launching early next year, according to a press release. In addition to the new cosmetic changes, all Tillamook Shreds now come in a convenient stand-up bag that is made with less packaging material and includes a unique see-through cow cut-out.
“It is important for us to stay fresh and exciting for our consumers and customers as we continue to grow,” said John Russell, Tillamook Senior Director of Marketing. “We feel that this new design works harder in presenting a premium image of our high quality products while remaining relatable to all of our fans.”
Additional features include detailed flavor descriptions, more farmer-owned identification, recipe suggestions, fun messaging, call-outs to visit Tillamook online, and a larger eye-catching company logo.