Tribe Hummus has recently partnered with Ethos, a mass participation event organization that specializes in unique sporting events, to bring a different tasting experience to athletic events. The sponsored events, which started August 4th, were the Boston Triathlon, the LUV RUN Boston, and the Lobsterman Triathlon .
“At ethos, the athlete experience is our main focus at every event we produce. From registration to competition to post-race events, we are committed to ensuring every athlete feels as though they are involved in a truly exceptional event,” said Michael O’Neil, founder of ethos. “Tribe shares this commitment to excellence and offers a healthy product appealing to our athletes. We are looking forward to a long partnership with Tribe.”
Tribe’s Hummuseria hosted sampling stations where consumers could discover first-hand what love and chickpeas tastes like when crafted into hummus. “Sponsoring the Boston Triathlon, LUV RUN and the Lobsterman Triathlon is a perfect fit for Tribe. We see an opportunity to reach a growing audience of individuals who insist on healthier snacking options that don’t force them to sacrifice on taste. As part of our involvement in the events, we’re looking to showcase that pampered chickpeas grow up to be the most exceptional tasting hummus,” said Adam Carr, President and Chief Chickpea Officer, Tribe Mediterranean Foods.
Congrats and thank you on the exciting partnership.