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Twenty Californian High Schools Win “Got Milk?” Breakfast Challenge

Twenty Californian High Schools Win “Got Milk?” Breakfast Challenge


Twenty Californian high schools have been named “Breakfast Champs” by the California Milk Processor Board (CMPB), the creator of “Got Milk?” Nearly 100 California schools took part in a unique and friendly three-week breakfast competition to see which campus could increase breakfast participation with milk in school compared to the same time period as the year before, according to a press release. Each winning school received a check for $3,000 and consequently increased breakfast participation by up to 80%.

“We continue to grow the got milk? Breakfast Challenge year after year because school districts are on board with our message: it’s important for teens to start their day right with a nutritious breakfast to fuel their bodies and minds,” says Steve James, Executive Director of the CMPB. “The competition creates an incentive and rewards them for their positive eating habits.”

The got milk? Breakfast challenge winners include:

· Bay Area: Ralph J. Bunche High School, Oakland; Modesto High School, Modesto and College Park High School,Pleasant Hill
· Sacramento: Valley High School, Sacramento; John F. Kennedy High School, Sacramento; Ronald E. McNair High School, Stockton and Edison High School, Stockton
· Fresno: Central West High School, Clovis North High School and Fresno High School
· Los Angeles: Fernando R. Ledesma High School, El Monte; Summit High School, Fontana; Middle College High School,Santa Ana and Edison High School, Huntington Beach
· Riverside: Cathedral City High School, Palm Springs; Indio High School, Palm Desert; Desert Mirage High School, Thermal and Polytechnic High School, Riverside
· San Diego: San Ysidro High School, San Ysidro and Murray High School, Vista

Congratulations to all the schools that took part in this amazing challenge!

Got Milk? Breakfast Challenge

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