By Delimarket.TV Staff
Tyson Deli has created a program that helps deli operators capture sales opportunities while helping shoppers meet their prepared food needs in a difficult economy. Tyson Deli is now offering point of sale (POS) communication materials that highlight the eligibility of cold deli prepared foods for purchase under Supplemental Nutrition Assurance Program (SNAP), a food stamps successor.
Under the federal program, $68 billion are available for SNAP. Benefits are issued in the form of EBT cards that enable participants in the program to make purchases at participating retailers. Today, 45 million Americans are served by SNAP.
Tyson Deli’s POS materials help raise awareness among SNAP recipients that a range of products are available to meet their food needs. For retailers, communicating that they accept SNAP in the deli section not only helps them serve their customers but also creates an opportunity to increase sales by serving a broader audience that they may be missing out on. Orders are currently being accepted for window clings, danglers, shelf strips and table tents.
SNAP participation is good for the community as much as for the economy. “For every $5 of additional spending on SNAP, $9 is generated in the economy. For every $1 billion spent on SNAP, more than 8,900 and 17,900 jobs are saved or created, respectively,” according to the Department of Agriculture. “Accepting SNAP allows the deli team to better serve their shoppers, generate new traffic and increase sales. Not only does it make business sense, it is the right thing to do, especially in this economy,” said T. FuQua, Brand Manager, Tyson Foods.