Weiss Markets has lowered prices on 1,600 food staples for ninety days through October. The event marks the company’s seventh 90-day price freeze program over the past two-and a-half years.
“Despite food inflation, we have been able to reduce and freeze the prices on 1,600 products across every department in our store,” said David J. Hepfinger, Weis Markets’ President and CEO. “Our price freeze program continues to offer our customers long term values they can count on. Over the past two and half years, our previous price freeze programs have helped our customers save more than $30 million.”
Items getting “frozen” include store brand and brand-name products in grocery, produce, frozen, dairy, meat, deli, seafood, bakery, health, beauty care and general merchandise.
The program is being promoted in television and radio ads along with in-store signage and shelf tags denoting participating items.