Madison, WI-
By Delimarket.TV Staff
The Wisconsin Milk Marketing Board has promoted two marketing executives to Vice President positions.
Marty Pullin has been promoted to Vice President Channel Management-Retail. Allen Hendricks was promoted to Vice President Channel Management-Foodservice and Education.
Pullin joined WMMB in 2009 as Regional Marketing Manager-Midwest Retail and later was advanced to Key Account Manager-Retail. He will be responsible for developing and executing programming in the retail channel in his new position, as well as staff supervision.
Hendricks joined WMMB in 2011 and previously was sales manager for CDS, a specialty food broker based in Elmhurst, Ill. Hendricks will continue to work with key accounts in foodservice, supervising regional marketing managers who focus on foodservice and will play a key role in development of WMMB’s foodservice and education strategies.