The California Milk Advisory Board (CMAB) has revealed its “Adventures in Real Food” Rose Parade® float design. See it below:
The CMAB says that this float will bring to life a celebration of Real California Milk with a colorful display of flowers, animation, music and young California dairy leaders.
"The Rose Parade is a California icon that dates back more than 100 years, with a history as rich as California's 200-year-old dairy tradition," said John Talbot, CEO of California Milk Advisory Board. "What better way to showcase the milk and dairy products that make California the number one dairy state while aligning with our new 'Return to Real' ad campaign in support of Real California dairy foods and the dairy farmers who help bring them to the table."
The "Adventures in Real Food" float is designed to show how consumers can find adventure on their plate with an exciting meal or by being outdoors with the people and foods they love:
The riders on the float will represent some of the real people who are essential to the dairy industry, including young dairy leaders from the Future Farmers of America, California Holstein Association, junior members of the California Jersey Cattle Association and California Dairy Princess ambassadors.
Viewers can watch the parade on January 1, 2016 and see it up close at the Showcase of Floats on January 1-3 in Pasadena, CA.