It’s Coming Up Roses for Real California Milk

The California Milk Advisory Board (CMAB) has revealed its “Adventures in Real Food” Rose Parade® float design. See it below:

The CMAB says that this float will bring to life a celebration of Real California Milk with a colorful display of flowers, animation, music and young California dairy leaders.

"The Rose Parade is a California icon that dates back more than 100 years, with a history as rich as California's 200-year-old dairy tradition," said John Talbot, CEO of California Milk Advisory Board. "What better way to showcase the milk and dairy products that make California the number one dairy state while aligning with our new 'Return to Real' ad campaign in support of Real California dairy foods and the dairy farmers who help bring them to the table."

The "Adventures in Real Food" float is designed to show how consumers can find adventure on their plate with an exciting meal or by being outdoors with the people and foods they love:

• The float will feature a flowing river of milk rapids cascading over California's rolling hills and valleys.
• Float riders will maneuver these rapids with ease by rafting atop a gooey, buttery grilled cheese sandwich; boating aboard a baked potato topped with butter and sour cream; and riding on a pizza pie paddleboard oozing with cheesy Mozzarella and Provolone cheeses.
• At the back of the float, a premium Cheddar cheese wheel represents the warm California sun, which shines happiness upon the scene.
• Adding to this delight, at the front of the float, is a banana split "satellite" unit featuring two scoops of California ice cream goodness with a cherry on top, while a bowl of creamy yogurt and a variety of savory cheeses and butter complete the scene.

The riders on the float will represent some of the real people who are essential to the dairy industry, including young dairy leaders from the Future Farmers of America, California Holstein Association, junior members of the California Jersey Cattle Association and California Dairy Princess ambassadors.

Viewers can watch the parade on January 1, 2016 and see it up close at the Showcase of Floats on January 1-3 in Pasadena, CA.