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Japan Starbucks Pushes Pumpkin for Sandwiches

Japan Starbucks Pushes Pumpkin for Sandwiches


JAPAN
Thursday, September 10th, 2015

September is no longer what marks the coming autumn, Starbucks has seen to that. The coffee giant’s Pumpkin Spice Latte is as much a signal of the changing of the season as the colors of the leaves, but when it comes to this latest pumpkin-centric concoction is it just too much?

Starbucks Japan's Pumpkin Sandwich (Photo Source: People Magazine)

Great Ideas reports that Starbucks Japan has introduced a pumpkin sandwich, boiled kabocha to be exact, with lettuce, tomato, almonds, as well as a spread mixing honey, soy milk, and cream cheese.

Pardon the millennial exclamation, but “I can’t even…”  was the first thing to come to mind.

Starbucks just recently shook up the PSL-loving world with its addition of actual pumpkin within its popular latte, but this is a wholly different section of the menu. The report does state, however, that kabocha is a Japanese pumpkin frequently used in the nation’s cooking. Therefore, the item may not be as shocking to Japan’s consumers, and it’s unknown if this item will actually be brought to the U.S.

Photo Source: Flavor Wire

According to Great Ideas, the latest creation is going for a pretty reasonable sandwich price of $3.67 (440 yen), especially compared to the company’s usual treats like its Chicken BLT Salad Sandwich ($5.95) and its Roasted Tomato and Mozzarella Panini ($5.55). Add that to the fact that the company has a tendency to turn healthy, unconventional items into mainstream food demands, and perhaps this pumpkin will morph into Starbuck’s next seasonal signature.

For all the latest products within the industry, keep checking in with DeliMarket News.

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