John Sullivan, President and CEO of Norseland Inc., stopped by to chat with us at this year’s IDDBA about Jarlsberg's newest offerings and what products make millennials tick.
“They’re the most powerful purchasing group in the entire demographic position,” Sullivan said about the millennials. “They’re a group that is very brand loyal, not as price conscious, but very mobile. We are taking specialty foods on the road and more communicable to the overall segment of specialty deli cheese.”
Jarlsberg's newest products, the Jarlsberg mini cheeses, are the company’s answer to millennials' need for a snacking item thats both portable and convenient.
To learn more about these yummy cheeses and hear DeliMarket News' interview with John, watch the minute-long video above.