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Jarlsberg President and CEO John Sullivan Talks Millennial Buying Habits

Monday, July 6th, 2015

John Sullivan, President and CEO of Norseland Inc., stopped by to chat with us at this year’s IDDBA about Jarlsberg's newest offerings and what products make millennials tick. 

“They’re the most powerful purchasing group in the entire demographic position,” Sullivan said about the millennials. “They’re a group that is very brand loyal, not as price conscious, but very mobile. We are taking specialty foods on the road and more communicable to the overall segment of specialty deli cheese.”

Jarlsberg Cheese Minis

Jarlsberg's newest products, the Jarlsberg mini cheeses, are the company’s answer to millennials' need for a snacking item thats both portable and convenient.

To learn more about these yummy cheeses and hear DeliMarket News' interview with John, watch the minute-long video above.

Norseland Inc.

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In This Story

Norseland, Inc., owned by TINE SA, is the exclusive importer and sales and marketing agent responsible for the continued success of Jarlsberg® in the United States.

Jarlsberg® has grown in popularity since its international launch. It’s success lies in the secret recipe used to manufacture the cheese, the people who make it and their pride in always delivering...