California startup company JUST was launched with the intention to change the mindset that you can eat “healthier, sustainable food that is also affordable and delicious.” That mindset has brought vegan eggs to fruition; vegan JUST Egg will be available at 2,100 Kroger-owned stores nationwide in the coming weeks, including Kroger, Ralphs, Fred Meyer, QFC, Fry’s, and more.
“We believe a just food system starts with breakfast, and our partnership with the Kroger family of stores, the largest grocery store chain in the United States, makes JUST Egg accessible to countless consumers in communities around the country,” CEO Josh Tetrick told VegNews. “This milestone is a major step toward building a smarter, healthier, and more sustainable way of eating.”
The company first started off in the mayonnaise business, before eventually trialing mung bean-based eggs. To date, JUST has sold the vegan equivalent of more than 10 million chicken eggs.
Its line of products is available at Whole Foods Markets, Sprouts, Hy-Vee, Wegmans, and Fresh Thyme.
Stay tuned with Deli Market News for more culinary creations.